What are places where you can think through ideas? Maybe it’s riding your bike or going on a walk. Maybe it’s in the shower. Maybe it’s sitting on your bed with some good music playing in the background. You never know when that creative spark will come – often it comes at interesting and unexpected times. Start to pay attention to the location of the most creative times you have. You will likely begin to see a pattern emerging that will be a great advantage to you over your lifetime.
Concentrate on this exercise: Find 40 uses for a paperclip. To help you concentrate, you have to come up with these 40 ideas in just 15 minutes. That means, you need to record a new idea every 20 seconds. Once the 15 minutes is over, the opportunity will close and you won’t be able to continue.
Section 1: The Power of the Idea
Ex 6: Concentrate on Ideas (cont)
Let me ask you a question: “Where is the best place for you to concentrate on an idea?” I work from home and I have a big desk. But often there’s noise in my house and I can’t concentrate. I love to go into my bedroom, close the door, sit on my bed, put in some earplugs, and just start to write. Sometimes I come up for air after about 2 hours, but I’ve been really productive. I think it’s difficult to concentrate on anything for longer than that—many CEOs do just 20 to 30 minutes a day of work that they think is productive. The reason is that most of their time is spent in meetings or in travel.
Before you get started, think for a moment of ideas that you might include. You know a paper clip will hold paper, so you’ll record: “Hold paper”. It’s even okay to submit your answer in a “text” format, just like you’re texting a friend, so you can write, “hld paper”. Or, “Unlck door”. Or, “Draw n dirt”. As long as your answers are decipherable, then I’ll count it. And remember, you have complete freedom to be as creative as you want. No answer is too bizarre!
The challenge will be to see who can come up with the most creative list. When you have finished your 40 uses, submit them for grading.